Structured data, also known as schema markup, is a way to provide information about a webpage to search engines in a standardized format. This information can include things like the page’s title, the author’s name, and the date the page was last updated.

Using structured data can help search engines understand the content of a page and display it more prominently in search results. This can lead to an increase in organic traffic, which is why many experts believe that structured data is a Google ranking factor.

However, it is important to note that while structured data can be helpful for SEO, it is not a direct ranking factor. Google has stated that structured data does not directly affect the ranking of a webpage, but it can help them to understand the content of the page.

Incorporating structured data into your website can have many benefits, including:

  • Improved search visibility: By providing additional information about your webpage to search engines, you can help them understand the content of the page and display it more prominently in search results.
  • Rich snippets: When you use structured data, search engines can display rich snippets in the search results, which can include things like the page’s title, description, and image. This can help your webpage stand out in the search results and attract more clicks.
  • Better CTR: Rich snippets can lead to a better click-through rate (CTR) and more organic traffic.
  • Better organization of content: Structured data allows you to organize your content in a way that makes it easier for search engines to understand and show it to users.

Overall, while structured data is not a direct ranking factor, it can be beneficial for SEO and help improve the visibility and performance of your website in search results. It is important to note that incorrect implementation of structured data can lead to penalties, so it’s crucial to follow best practices and guidelines provided by search engines.